Ideas
No stockpiling on suspicion: How BREDDY'S production really works
Many fashion brands produce based on forecasts. They estimate what will be in demand next season, have corresponding quantities manufactured – and hope that their calculations work out. If not,...
Clothing that truly delivers on its promises.
We don't make fashion. We make clothes. There's a difference between fashion and clothing. Fashion follows trends. Clothing accompanies you. Fashion is replaced. Clothing remains. BREDDY'S has decided not to...
Why durable clothing is cheaper than you think
Many people automatically associate sustainable fashion with higher prices. A 15-euro T-shirt seems attractive at first glance, while a high-quality piece for 50 or 70 euros appears expensive. But this...
How to create a sustainable wardrobe – the path to your own capsule wardrobe
For many, a capsule wardrobe sounds like a minimalist lifestyle or a strict organizational system, but above all, it's a pragmatic answer to excess. Our closets are often full, yet...
Cotton, polyester, and modern alternatives: What truly makes fabrics sustainable?
Few areas of fashion are as ambiguous as the topic of materials. Cotton is automatically considered "natural" and therefore sustainable by many. Polyester is immediately associated with microplastics and poor...
Why material quality is more important than any trendy item
Trends come and go, but the quality of a material remains. This is precisely what determines whether a garment lasts only a few months or becomes a reliable companion for...
How can I recognize truly sustainable clothing?
Sustainable fashion sounds good, but in everyday life it quickly becomes confusing. Labels today contain everything from "eco" and "green" to "responsible" and "sustainable." Many of these terms aren't legally...
Sustainable fashion trends. Stylishly into the future.
Sustainability is no longer a short-lived hype, something you slap on a label to make yourself look better. It's a necessity. Our way of producing and consuming clothing has long...
Who actually profits from a €7 pair of jeans – and what does that say about our consumer behavior?
A commentary on the reality behind fast fashion – and a plea for conscious consumption. "Nobody makes a profit on a €7 pair of jeans from Temu." - Claus Bretschneider,...
Which sustainable materials are truly durable today – and what can they do?
An overview of what modern textile innovations like Tencel and castor fiber can do better than classic options. Tencel – The wood fiber with high-tech aspirations Tencel is derived from...
The Luxury Illusion – Why a High Price Is Not Automatically Sustainable
When it comes to criticism of the fashion industry, fast fashion often takes center stage: cheap clothing, fast production cycles, massive environmental destruction, and inhumane working conditions. But what about...
Is cotton truly sustainable – or simply the lesser of two evils?
Why we at BREDDY'S consistently avoid cotton – including organic cotton. What many don't know: Cotton is a raw material with a high price – both ecologically and socially. Cotton...
