Ideas
Reduce waste – less is more
The fashion industry has a massive waste problem. And it starts long before the closet. About half of all clothing produced is never worn. A large portion ends up unused...
What makes clothing made from 100% Tencel so special?
...and why are we at BREDDY'S focusing on this right now? A look behind the new collection – functional, stylish and uncompromisingly sustainable. 100% Tencel – why we made this...
Fast fashion is a thing of the past? Claus Bretschneider on sustainable fashion at Café Puls
What's worn today ends up in the trash tomorrow. That's the drastic reality in the fashion industry. Claus Bretschneider, founder of BREDDY'S, spoke about this in an interview on PULS...
The suffering of workers: When clothing makes you sick
The fashion industry has many dark sides – that's no longer a secret. Starvation wages, forced labor, environmental destruction: We've already explored many of these in this series. But there's...
The world tour of a T-shirt – and who pays for it in the end
Before a piece of clothing hangs in a store or arrives at a mail-order company, it has often seen more than many people do in a lifetime. The journey begins...
Forced labor – an issue we cannot ignore
In our series on sustainability in the clothing industry, we've already discussed poor working conditions and starvation wages. But there's an even more serious form of exploitation that often goes...
Chemicals in our clothing – what we should know about them
7,000 chemicals. That's how many are estimated to be used in the textile industry – from harmless additives to toxic heavy metals and questionable dyes. Substances can be added at...
Sustainability in the clothing industry – Part 3: The issue of cotton
Cotton has a positive image. It's considered natural, skin-friendly, and versatile. For many, it's the epitome of sustainable fashion. But a closer look at this raw material reveals that, unfortunately,...
Stop overproduction – why less fashion means more future
Too much of everything – that's unfortunately a daily occurrence in the fashion industry. Collections are released monthly, warehouses fill up faster than they're emptied – and ultimately, vast amounts...
Fair wages – why they are still the exception in the fashion industry
Sustainability doesn't start with the fabric—it starts with the people. Yet, fair wages are still not a standard in the global clothing industry. On the contrary: Many garments are produced...
Digital Fashion – the future of fashion or just an interim solution?
Virtual clothing—clothing made of pixels rather than fabric—may sound like an art project at first. But in fact, so-called "digital fashion" has long been more than a niche trend. It's...
Buy consciously: 10 questions you should ask yourself when buying clothes
Anyone who wants to live sustainably cannot ignore the topic of fashion. Clothing is not just about style – it's also about resources, responsibility, and impact. While the responsibility of...
