Ideas
Sustainable fashion trends. Stylishly into the future.
Sustainability is no longer a short-lived hype, something you slap on a label to make yourself look better. It's a necessity. Our way of producing and consuming clothing has long...
Who actually profits from a €7 pair of jeans – and what does that say about our consumer behavior?
A commentary on the reality behind fast fashion – and a plea for conscious consumption. "Nobody makes a profit on a €7 pair of jeans from Temu." - Claus Bretschneider,...
Which sustainable materials are truly durable today – and what can they do?
An overview of what modern textile innovations like Tencel and castor fiber can do better than classic options. Tencel – The wood fiber with high-tech aspirations Tencel is derived from...
The Luxury Illusion – Why a High Price Is Not Automatically Sustainable
When it comes to criticism of the fashion industry, fast fashion often takes center stage: cheap clothing, fast production cycles, massive environmental destruction, and inhumane working conditions. But what about...
Is cotton truly sustainable – or simply the lesser of two evils?
Why we at BREDDY'S consistently avoid cotton – including organic cotton. What many don't know: Cotton is a raw material with a high price – both ecologically and socially. Cotton...
Child labor - The saddest chapter
This series has already covered many shocking aspects of the textile industry—from unfair wages to dangerous working conditions to forced labor. But this time, it's about perhaps the most shocking...
Is fast fashion over? Why we at BREDDY'S have long since moved beyond that.
A segment on PULS 4 / Café Puls posed a question that many people are concerned about: Is the end of fast fashion imminent? The problems are known: Huge amounts...
Reduce waste – less is more
The fashion industry has a massive waste problem. And it starts long before the closet. About half of all clothing produced is never worn. A large portion ends up unused...
What makes clothing made from 100% Tencel so special?
...and why are we at BREDDY'S focusing on this right now? A look behind the new collection – functional, stylish and uncompromisingly sustainable. 100% Tencel – why we made this...
Fast fashion is a thing of the past? Claus Bretschneider on sustainable fashion at Café Puls
What's worn today ends up in the trash tomorrow. That's the drastic reality in the fashion industry. Claus Bretschneider, founder of BREDDY'S, spoke about this in an interview on PULS...
The suffering of workers: When clothing makes you sick
The fashion industry has many dark sides – that's no longer a secret. Starvation wages, forced labor, environmental destruction: We've already explored many of these in this series. But there's...
The world tour of a T-shirt – and who pays for it in the end
Before a piece of clothing hangs in a store or arrives at a mail-order company, it has often seen more than many people do in a lifetime. The journey begins...
