It's time to take responsibility
The sustainability scene in our industry is growing every day. That's basically good! It's good that many people and many entrepreneurs are realizing that the apparel industry worldwide is at a dead end. And it's good that the number of people thinking about how to do it better is increasing every day. It's also good that an increasing number of bloggers, journalists and filmmakers are taking up the grievances in our industry.
Is sustainable also cheap?
“I can buy four pieces of clothing for this price”, “I can also get sustainability certificates there”, “you with your sustainability, all well and good, but nobody can afford that”. Not a week goes by that I don't get comments like this on social media. Sustainability has its price, but does it have to be like that?