Anyone who wants to live sustainably cannot ignore the topic of fashion. Clothing is not just about style – it's also about resources, responsibility, and impact. While the responsibility of brands is often discussed, one aspect is often overlooked: the role of consumers.

Responsibility begins in your own wardrobe

Every purchasing decision is a signal. And many small signals can have a big impact. When customers ask specific questions, compare, and choose consciously, it forces the industry to rethink its approach. To achieve this, it helps to ask yourself a few basic questions before making your next purchase:

10 questions before buying clothes

1. Do you really need this item? Or does it just fulfill a spontaneous desire?
2. Is it designed for long-term use? Will you still be wearing it in a few years?
3. Do you feel comfortable in it? Does it fit well and feel right?
4. Is the product also available as a second-hand version?
5. What statement are you making with this piece of clothing? And do you stand behind it?
6. Do you know the brand? Do you know who and what you're supporting with your purchase?
7. How transparent is the information about materials and origin?
8. Where and under what conditions was the part produced? Is this traceable?
9. What does the manufacturer say about maintenance? Can you maintain it properly?
10. And what happens at the end of its life cycle? Is it recyclable or repairable?

Small decision – big impact

Many of these questions may seem trivial. But that's precisely the problem: They're often not asked. Instead, many people make spontaneous decisions – because something is cheap, because it's currently trendy, or because it was presented in an enticing way.

The result: Clothes are bought but rarely worn. And that's neither sustainable nor sensible—and not cost-effective in the long run.

Our appeal at BREDDY’S

We believe that consumption doesn't have to be a contradiction to sustainability – if it's done consciously. That's why we develop clothing that lasts, wears well, and is produced with complete transparency. So you can say yes to style and responsibility with a clear conscience.