Breathability
The ability of a fabric to release moisture and heat to the outside. A breathable material prevents sweat from building up in the fabric. At BREDDY'S, breathability is a technical selection criterion – not a marketing promise.
BREDDY'S · VIENNA Austria
glossary
Materials. Sustainability. Production. Care. Products.
Explained without marketing jargon – transparent and precise.
Clothing is more than just fabric and seams. Those who understand the true potential of TENCEL™, why thread count is crucial, and how European production impacts quality make better choices. This glossary explains the most important terms – precisely, without oversimplification, and always with reference to what BREDDY'S stands for.
A
Equipment (textile equipment)
Post-treatment of fabrics to achieve specific properties – such as water repellency, stain resistance, or anti-wrinkle effects. BREDDY'S only uses these finishes where they offer genuine everyday benefits, and tests them for safety on skin and the environment.
B
Biodegradable
A material is considered biodegradable if it can be broken down by microorganisms. TENCEL is biodegradable under industrial composting conditions. Important: Biodegradability does not replace durability – it complements it at the end of the product's life cycle.
Blend (mixed fabric)
A fabric made from two or more different fibers. Blends combine the advantages of several materials. BREDDY'S selects blends based on technical criteria – not cost optimization.
C
Capsule Wardrobe
A deliberately curated collection of clothing items, all designed to be mixed and matched and timeless. The concept originated with British fashion retailer Susie Faux and was popularized in the 1970s. BREDDY'S products are designed to fit into any capsule wardrobe – timeless design, neutral colors, and maximum versatility.
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Chino
Trousers made from woven cotton or blended fabrics with a slim to straight cut – originally designed as work trousers, now a classic of urban everyday wear. A good pair of chinos fits precisely at the waist, drapes smoothly down the leg, and retains its shape after the first wash. BREDDY'S chinos are made from twill fabric with a high standard of fiber quality – for a cut that lasts.
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Circularity (circular economy)
The principle is to design products so that they can be recycled or biodegraded at the end of their life. BREDDY'S follows this principle by using recycled materials and renewable fibers.
Closed-loop production
A production process in which resources – water, solvents, energy – are recycled and reused in a closed loop instead of being released into the environment as waste. TENCEL™ production is the best-known example: Over 99% of the solvent used is recovered in the process. BREDDY'S prefers materials produced in such systems.
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D
denim
A strong twill weave fabric, traditionally made of cotton, forms the basis for jeans. The characteristic look is created by the diagonal thread structure. BREDDY'S develops denim products that combine classic style with modern, functional fibers.
DWR (Durable Water Repellency)
A water-repellent finish that causes water to bead up and roll off. DWR is not the same as waterproof – it slows down the penetration of moisture. BREDDY'S uses DWR specifically on garments that are meant to withstand splashes of water in everyday life.
E
Elastane (Lycra / Spandex)
A synthetic stretch fiber added in small amounts to provide elasticity and shape retention. Just 2–5% elastane ensures that trousers retain their shape after wearing. BREDDY'S uses elastane where freedom of movement and shape retention are both required.
Essential
In the fashion context, "essential" refers to a garment that is timeless, versatile, and fundamental to a functional wardrobe. For BREDDY'S, every piece they develop is an essential: not a seasonal experiment, but a piece you wear every day, wear for a long time, and don't need to replace.
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European production
All BREDDY'S products are manufactured in Europe. Unlike production in the Far East, transport routes are shorter, working conditions are better regulated by EU law, and quality control is more direct. BREDDY'S produces exclusively in Europe – not as a marketing ploy, but because it's the only way to truly guarantee quality and fair working conditions.
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F
Thread count (GSM)
GSM stands for grams per square meter and is the standard unit for the weight and density of a fabric. Higher GSM means more fibers per unit area, greater robustness, and longer durability. A T-shirt with 140 GSM is thin and transparent; with 200 GSM, it's medium-weight; with 260 GSM and above, it's considered heavy, robust fabric. BREDDY'S T-shirts are intentionally in the higher range because thinner fabric wears out faster and doesn't hold its shape.
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Colorfastness
The resistance of a dyed fabric to fading, washing, and friction. High-quality dyes are fixed into the fiber's interior – not just applied to the surface. At BREDDY'S, colorfastness is a mark of quality: clothing should look the same after a year as it did after the first wear.
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Fair production
Fair production means that everyone involved in the supply chain works under humane conditions and receives fair wages. BREDDY'S achieves this through European manufacturing – verifiable and regulated.
Five Pocket
A trouser style with five pockets: two front pockets, a small coin pocket on the right, and two back patch pockets. This style originates from the jeans tradition but is now also used in other materials. BREDDY'S Five Pockets combine this familiar shape with innovative materials that are easier to care for and more durable than classic denim.
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Dimensional stability
The ability of a garment to retain its original shape after wearing and washing – without shrinking, stretching, or distorting. Many inexpensive garments lose their shape after just a few washes because the fibers haven't been pre-treated. BREDDY'S defines shape retention as a core requirement for every fabric – not as a feature, but as a fundamental standard.
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Functional clothing
Clothing that serves a technical function beyond mere appearance – such as moisture management, temperature regulation, or dirt repellency. BREDDY'S develops functional everyday clothing without an outdoor look or sports aesthetic.
G
GOTS (Global Organic Textile Standard)
An international standard for organically produced textile fibers that encompasses ecological and social criteria along the entire supply chain. GOTS-certified materials are free of harmful chemicals.
Greenwashing
The practice of portraying products as more environmentally friendly than they actually are – through vague wording, irrelevant certifications, or highlighting a minor sustainable aspect of an overall problematic product. BREDDY'S communicates clearly: What material is used, why, and what does it achieve – without certification logos that say nothing about the actual product.
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H
durability
The ability of a garment to retain its shape, color, and function over a long period. This is BREDDY'S core promise and the most honest contribution a fashion brand can make to sustainability. One piece that lasts five years is more ecologically valuable than five pieces that each last one year.
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Manufacturing (garment making)
The process of creating a finished garment from fabric – cutting, sewing, ironing, quality control. The quality of the garment is reflected in the precision of the seams, the selection of threads, and the finishing of edges and details. At BREDDY'S, garment production takes place exclusively in Europe.
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I
Innovative materials
Fibers and fabrics created through new technologies or unusual raw material sources that offer technical advantages. At BREDDY'S: TENCEL from wood pulp, castor-based fibers, and high-quality recycled materials.
J
jeans
Denim trousers, originally designed for workwear. Quality is evident in the denim's weight (grams per square meter), the thread thickness, and the workmanship of the seams and rivets. Cheap jeans quickly lose their color and shape; high-quality jeans develop a unique patina over time and last for years, sometimes decades. BREDDY'S Jeans uses selvedge-like construction standards and denim that won't turn gray after just two washes.
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jersey
A knitted textile structure characterized by natural stretch and softness. Unlike woven fabrics, jersey has a degree of elasticity in all directions. The quality depends heavily on the yarn used and the thread count – cheaper jersey quickly loses its shape and volume, while high-quality jersey retains its shape for years. BREDDY'S T-shirts are made of densely knitted jersey that maintains its shape and doesn't stretch out of shape, even after many washes.
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K
Twill weave
A weave in which the threads run diagonally – recognizable by the characteristic diagonal rib on the fabric surface. This construction makes the fabric particularly dimensionally stable, durable, and less prone to wrinkling. Chinos with a twill weave retain their silhouette even after hours of wear. BREDDY'S uses twill in its chinos and five-pocket styles.
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L
longevity
The goal is for a garment to remain usable for significantly longer than one season – in terms of shape, function, and appearance. The textile industry has no interest in longevity, as rapid replacement drives sales. BREDDY'S builds its entire business model on the opposite: pieces that are worn for a long time, worn often, and don't need to be replaced.
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Supply chain
All steps, from raw material extraction and fiber production to weaving or knitting, garment manufacturing, and finally the finished product. The longer and more opaque a supply chain, the more difficult it is to ensure fair working conditions. BREDDY'S operates with the shortest possible supply chain – a few, well-known partners, and clear lines of responsibility.
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Lyocell
The generic name for the fiber known under the brand name TENCEL. Made from wood pulp in a closed solvent cycle – the solvent is over 99% recycled. Soft, breathable, biodegradable.
M
Material competence
The know-how to select, evaluate, and use materials according to technical and environmental criteria. At BREDDY'S, this is the starting point for every product development. We don't choose fabrics based on how they sound, but on what they can do.
Modal
A cellulose fiber made from beechwood – related to lyocell, but with different production properties. Softer than cotton, moisture-regulating, and colorfast. Often used in basic clothing.
N
sustainability
At BREDDY'S, sustainability means concretely: clothing that lasts so long it doesn't need to be replaced; materials that require fewer resources; production in Europe under fair conditions; no seasonal thinking, no overproduction. Sustainability comes from substance – not from labels.
Seam reinforcement
A manufacturing technique where seams are reinforced with double stitching or bar tacks at stress points – for example, at pocket anchors or trouser crotch seams. This often determines whether a garment lasts a long time or tears prematurely.
O
OEKO-TEX Standard 100
A globally recognized certification system for textiles that ensures no garment contains harmful substances in quantities that pose a health risk. However, the certificate says nothing about the social or environmental conditions of production – it pertains solely to the final product. BREDDY'S communicates transparently what a certificate does and does not indicate.
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P
Performance Essential
The term BREDDY'S uses for its products. It combines the technical features of functional clothing with the clean look of classic essentials. No sporty look, no outdoor aesthetic – but all the functionality you need in everyday life.
Care
How a garment is washed, dried, and stored significantly determines its lifespan. BREDDY'S recommends: low temperatures (30 degrees or cold), gentle cycle, no tumble drying where possible, hang rather than fold. Detailed care instructions can be found on each garment's label.
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Pilling (formation of small balls of dough)
Small fiber balls that form on the fabric surface due to friction – for example, on the inside of sleeves, collars, or waistbands. This is a sign of inferior fiber quality or a loose knit structure. High-quality fabrics with longer fibers, such as TENCEL™, pill significantly less or not at all. BREDDY'S selects materials specifically for pill resistance.
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Piqué fabric
Piqué is a fabric with a characteristic honeycomb or ribbed structure, often used for polo shirts. This structure is created through a special weaving technique and allows for better air circulation than smooth jersey fabrics. At the same time, piqué is more resistant to wear and tear and retains its shape longer. BREDDY'S polos utilize piqué structures to create a garment that can be worn every day without losing its freshness.
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polo
A shirt with a polo collar, short button placket, and usually short sleeves. Positioned between a T-shirt and a dress shirt – formal enough for many office environments, casual enough for leisure time. BREDDY'S polos are made from high-quality piqué fabric and cut to perform without compromising on fit or durability.
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Post-consumer recycling
The processing of materials that have already been used and disposed of by the end consumer – for example, PET bottles or worn-out clothing. BREDDY'S uses post-consumer recycled materials that are comparable to new goods in quality and feel.
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Premium
For BREDDY'S, premium doesn't mean price, logo, or packaging – it means material expertise, workmanship, and durability. Something is premium when it delivers on its promises.
R
Recycled fibers
Fibers are obtained from recycled materials – for example, PET bottles or old clothes. The energy required for their production is significantly lower than for virgin fibers. BREDDY'S uses recycled fabrics selected according to technical quality criteria.
Castor-based fibers (bio-polyamide)
Fibers extracted from the oil of the castor bean plant. This plant thrives in soils unsuitable for food crops and requires no artificial irrigation. The result is a lightweight, elastic fiber with excellent shape retention – it returns to its original form after wear. At BREDDY'S, this fiber is used in garments that demand both freedom of movement and durability.
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S
cut
The geometric shape according to which a garment is cut. The cut determines how a piece fits the body, how much freedom of movement it allows, and whether it retains its shape after prolonged wear. BREDDY'S develops cuts that work in everyday life.
dirt repellent
The property of a fabric to repel dirt and liquids. Dirt-repellent finishes increase everyday usability and reduce the need for frequent washing – thus extending the garment's lifespan.
gentle wash
A wash cycle with reduced drum movement, lower temperature, and shorter duration. This protects delicate fibers such as TENCEL, wool, or fine blends and reduces mechanical abrasion that leads to pilling or loss of shape. Most BREDDY'S products are machine washable on a gentle cycle at 30 degrees – this significantly extends their lifespan and saves energy.
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Selvedge (web edge)
Selvedge refers to a special selvedge edge that results when denim or other fabrics are produced on old shuttle looms using a narrower weave. This creates a self-sealing selvedge edge that does not fray. Selvedge denim is considered a quality standard for high-end jeans because the slower production method results in tighter thread structures and therefore a more robust fabric. BREDDY'S adheres to selvedge manufacturing principles.
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Sweatpants
Wide-legged or fitted trousers made from sweat or French terry fabric. Originally designed as sportswear, today they are an urban everyday staple – provided the quality and cut are right. BREDDY'S sweatpants are precisely cut, retain their shape, and are made from fabrics that remain soft and pill-resistant even after many washes.
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T
TENCEL™ (Lyocell)
TENCEL™ is a textile fiber from Lenzing AG, derived from the pulp of sustainably managed wood plantations. Production takes place in a closed-loop system – over 99% of the solvents used are recycled, resulting in virtually no waste. The fiber is biodegradable, exceptionally soft against the skin, and regulates moisture better than cotton. BREDDY'S uses TENCEL™ in its T-shirts and polo shirts because it is comfortable to wear, retains its shape, and doesn't wear out quickly under everyday use.
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transparency
The willingness to disclose where and how products are manufactured. For BREDDY'S, this is not a marketing tool, but a fundamental requirement for genuine responsibility. European production makes transparency possible – because short supply chains are verifiable.
Suitability for tumble drying
Not every garment can withstand the tumble dryer. High heat can cause fibers to shrink, destroy elasticity, and fade colors. TENCEL, wool, and fabrics with a high stretch content are particularly sensitive. BREDDY'S recommends drying most products on a hanger or flat on a surface – this best preserves their shape and noticeably extends their lifespan.
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T-shirt
The most frequently purchased and most frequently disappointing item of clothing. A good T-shirt remains as crisp after ten washes as when purchased, retains its shape, and shows no pilling. This requires a certain yarn quality, thread thickness, and workmanship. BREDDY'S T-shirts are optimized to precisely these criteria.
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Twill weave
A weaving technique in which the threads are interlaced diagonally – recognizable by the characteristic diagonal rib on the fabric surface. This construction makes the fabric particularly dimensionally stable, durable, and less prone to wrinkling. Chinos with a twill weave retain their silhouette even after hours of wear.
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U
Overproduction
Producing more clothing than is actually sold is a structural problem in the fashion industry. Estimates suggest that up to 30% of all clothing produced is never worn. BREDDY'S produces without trend cycles and therefore without structural overproduction.
V
processing
The quality with which a garment is sewn and finished. Good workmanship is evident in even seams, clean edges, and reinforced stress points. Poor workmanship becomes apparent after the first wash. BREDDY'S has its garments manufactured exclusively in Europe.
viscose
A cellulose fiber made from wood pulp – soft and flowing, but significantly more resource-intensive to produce than lyocell. Viscose is not the same as TENCEL. The production conditions are fundamentally different.
W
Wash fastness
How well a fabric resists color fading and shape changes during washing. A direct indicator of durability. A garment that faded after five washes wasn't cheap – it was expensive.
Water repellent
The ability of a fabric to repel water. Not the same as waterproof – water repellency slows down penetration, while waterproofing prevents it completely. See also: DWR .
Z
Timeless design
Design that isn't tied to seasonal trends. No fashionable experiment, no visible logo – just clothes you'll love wearing in five years as much as you do today. BREDDY'S develops exclusively timeless designs.
Certification
A label that confirms certain ecological or social attributes. Certifications can be valuable – but they don't replace in-house material expertise. BREDDY'S critically evaluates certifications and relies on verifiable measures rather than labels.
This glossary is regularly updated. Is a term missing? Let us know – we'll add it.
