Überproduktion stoppen – warum weniger Mode mehr Zukunft bedeutet

Stop overproduction – why less fashion means more future

Claus Bretschneider
Too much of everything – that's unfortunately a daily occurrence in the fashion industry. Collections are released monthly, warehouses fill up faster than they're emptied – and ultimately, vast amounts...
Faire Löhne – warum sie in der Modeindustrie noch immer die Ausnahme sind

Fair wages – why they are still the exception in the fashion industry

Claus Bretschneider
Sustainability doesn't start with the fabric—it starts with the people. Yet, fair wages are still not a standard in the global clothing industry. On the contrary: Many garments are produced...
Digital Fashion – Zukunft der Mode oder nur eine Zwischenlösung?

Digital Fashion – the future of fashion or just an interim solution?

Claus Bretschneider
Virtual clothing—clothing made of pixels rather than fabric—may sound like an art project at first. But in fact, so-called "digital fashion" has long been more than a niche trend. It's...
Bewusst kaufen: 10 Fragen, die Du Dir beim Kleiderkauf stellen solltest

Buy consciously: 10 questions you should ask yourself when buying clothes

Claus Bretschneider
Anyone who wants to live sustainably cannot ignore the topic of fashion. Clothing is not just about style – it's also about resources, responsibility, and impact. While the responsibility of...
Greenwashing: Warum „nachhaltig“ nicht immer ehrlich ist

Greenwashing: Why “sustainable” isn’t always honest

Claus Bretschneider
Sustainability is no longer a niche topic – it has entered the mainstream. And with it, the marketing promise of "sustainable." But where demand grows, so does the need to...
Was passiert mit unserer gespendeten Kleidung?

What happens to our donated clothing?

Claus Bretschneider
A piece of clothing no longer fits, you no longer like it, or you've never worn it. The solution seems simple: donate clothes. You're tidying up, doing something good –...
Wie sieht die Bekleidungsfabrik der Zukunft aus?

What will the clothing factory of the future look like?

Claus Bretschneider
We often talk about what's wrong with the fashion industry—exploitation, overproduction, and environmental pollution. But how could things be improved? What if we rethink the processes—radically, not just in small...
Verworrene Strukturen – Ein Blick hinter den Vorhang der heutigen Bekleidungsindustrie

Confused Structures – A Look Behind the Curtain of Today’s Clothing Industry

Claus Bretschneider
One of the biggest problems in the fashion industry lies in its structures—or rather, in their complexity. Not only are they difficult to understand for outsiders, but they're also a...
1700 Aussteller aus 53 Ländern: Ein starkes Zeichen

1700 exhibitors from 53 countries: A strong signal

Claus Bretschneider

The trade fair concept is alive and well, and the textile and clothing industry is clearly living it too. The recent dual exhibition, Techtextil and Texprocess in Frankfurt, proved to be an impressive showcase for the future of the textile and clothing industry. With 1,700 exhibitors from 53 countries, the event offered a comprehensive platform for innovations and trends in the technical textile industry as well as the clothing and textile processing industries.

BREDDY‘S 2.0 - wir starten jetzt neu durch

BREDDY'S 2.0 - we're starting anew

Claus Bretschneider
Tagged: BREDDYS
Last month, we relaunched BREDDY'S. With a completely revamped concept, a new production partner, and a significantly reduced team—but with tremendous joy and even more energy than ever!
Bleiben wir positiv!

Let's stay positive!

Claus Bretschneider

Even if there is bad news, there is plenty of good news: different things and information about clothing really impressed me in the same week. It should also be mentioned that you don't have to travel far for good news from the textile world. Many brilliant things are happening practically on our doorstep.

Das Lieferkettengesetz verhindern – echt jetzt?

Preventing the Supply Chain Act - really now?

Claus Bretschneider

The German government's smallest coalition partner has refused to give its consent to the EU's Supply Chain Act. The responsible Austrian Minister Kocher from the ÖVP (Austrian People's Party) also refuses to give his consent. What the Austrian and German governments have thus prevented will please many large, globally active companies in many different sectors: they can continue to generate their profits unchallenged on the backs of the socially disadvantaged.