What's worn today ends up in the trash tomorrow. That's the drastic reality in the fashion industry. Claus Bretschneider, founder of BREDDY'S, spoke about this in an interview on PULS 24 / Café Puls.

Click here to read the article:

Today's fashion is tomorrow's trash – Café Puls (PULS 24)

Why sustainable fashion has the only future

Fast fashion produces new collections every second – and just as quickly, they end up in the trash. It is estimated that a truckload of clothing is destroyed every second worldwide. Unworn. New. Superfluous.

This throwaway mentality is neither ecologically nor economically sustainable. That's why BREDDY'S is taking a different approach – with clothing that lasts.

Claus Bretschneider on Café Puls: “We need to rethink fashion”

In a TV interview, Claus Bretschneider explained why BREDDY'S is not simply sustainable, but thinks radically circularly:

• Durable materials such as TENCEL™ or fibers made from castor oil
• 100% production in Europe – fair, transparent, and verifiable.
• Reduced product range, no overproduction
• Design without expiration date – functional, stylish, timeless

“We don’t produce trends, we develop favorite pieces.”

With this sentence, Claus sums up what BREDDY'S is all about: clothes that you wear because they feel good, look good – and because they last.

What does circular fashion really mean?

Sustainable clothing doesn't end with organic cotton. We focus on a truly circular concept where:

• Products are repairable, easy to maintain and recyclable
• No microplastics are produced
• No unnecessary waste is produced.

You can find more information in Claus Bretschneider's book - Fashion for Future.

End fast fashion – with your decision

Every piece of clothing makes a statement.

When you choose BREDDY'S, you're choosing against exploitation, overproduction, and waste. And for durable quality you can wear with a clear conscience.

Discover our collection – made for people with attitude.