Nachhaltige Mode klingt gut, aber im Alltag wird es schnell unübersichtlich. Auf Etiketten steht heute alles von „eco“, „green“, „responsible“ bis „sustainable“. Viele dieser Begriffe sind nicht geschützt, was es...

The future of sustainable industry lies in the circular economy. This also applies to the textile and apparel industry. It is understood to mean the reuse of resources that have already been used. And this is how it should work: A piece of clothing is not thrown away at the end of its product life, but transformed into a new, precisely recycled product. In practice, unfortunately, this is not yet quite as established as it should be. We want to change that!

In the last two weeks I visited different manufacturing companies in Austria and Germany in the textile and apparel industry and in the automotive industry. The companies have one thing...