A segment on PULS 4 / Café Puls posed a question that many people are concerned about:
Is the end of fast fashion imminent?
The problems are known:
- Huge amounts of textile waste
- Waste of resources
- Working conditions that are not sustainable
- and a consumer behavior that has become outdated
The good news: There are other ways.
BREDDY'S was founded to show how fashion can work that is not created at the expense of others – but in harmony with the environment, people and quality.
Watch the TV report:
"The End of Fast Fashion?" – Café Puls on PULS 4
What exactly does "stopping fast fashion" mean?
Not "buy nothing at all" – but: buy better.
Clothing should become what it once was: well-designed, wearable, and durable.
BREDDY'S stands for:
- Production in Europe – fair, transparent and without detours
- High-tech materials such as TENCEL™ and castor fibers
- Reduced product range instead of constantly new collections
- Design that lasts – not fleeting trends, but true favorites.
You can find all products directly in our shop:
See the current BREDDY'S collection
Why “Slow Fashion” is not slow, but smart
Many people associate slow fashion with deprivation. We don't.
For us, this means:
You need less because it's better.
You wear it more often because it fits.
You buy consciously because you know what's inside.
We focus on durable materials, functional cuts, and a supply chain where every step makes sense.
Circular Fashion – a principle that endures
For us, sustainable clothing doesn't end with the material.
We think in a circular way – that means:
- Our products are easy to care for, robust, and repairable.
- No microplastics
- Produced with the aim of wearing them for a long time and ultimately returning them to the cycle.
More about our understanding of Circular Fashion will be available soon here on the blog.
The end of fast fashion starts with you
The change doesn't begin in the executive suites of fashion companies – but with every decision we make.
When you choose BREDDY'S, you choose less, which is better.
About the collection – clothing that lasts
Haven't seen it yet?
"The end of fast fashion?" – Watch the segment now on Café Puls (PULS 4).
Regarding the previous interview with Claus Bretschneider on Café Puls:
