"We live the sustainability that everyone else is talking about."

- Manuela Bretschneider, Founder & Head of Product Development

OUR VALUES

Sustainable production

Sustainable production

Climate Action

Climate Action

Social Responsibility

Social Responsibility

circularity

circularity

Our contribution to a clean clothing industry

Recycling starts with the design. With this motto we approach the development of our products and work meticulously on its implementation with the aim of designing our products in such a way that they can be repaired and reused easily and in a resource-saving manner.

In addition, with our latest project PRE LOVED BREDDY'S , we offer our customers the opportunity to bring their broken or unwanted pants back to us. We then either bring them up to date again or completely recycle them. The aim behind this is on the one hand to integrate us into the circular economy system and to reduce textile waste, but on the other hand to offer our customers a contact point in order to live in a more resource-saving and sustainable way. Through our previous work and the message behind it, we also try to inspire our customers to move away from fast fashion and towards slow fashion and sustainable shopping.


With our timeless cuts and designs, combined with the resource-saving raw material of the castor bean plant, we try to break the fast fashion pattern. As a future goal, we have set ourselves to only manufacture our BREDDY'S on request in order to reduce excess and save resources, time and storage space. Due to our headquarters in Vienna, we generate additional jobs in an industry that is demonstrably anchored mainly in low-wage countries.


Since we attach great importance to sustainability and environmental protection, we also try to educate our customers about this in relation to the industry. Since the fashion industry is one of the biggest polluters and CO2 producers globally, we try to counteract this with our way of thinking and working. Due to the short transport routes , which are due to the 100% production in Europe, we save - starting with CO2, also time - which we can invest in becoming even - better - becoming.

Our choice of raw materials also makes a significant contribution to being able to produce in a climate -friendly manner. Aside from the fact that the castor bean plant needs little water, no chemicals and nutrient-poor soil to grow, it also grows very close by – namely in Italy. Which means - short transport routes, no flights and no long distances in large tanks across the water. In addition, no pollutants are discharged into groundwater or seas due to the omission of fertilizers due to the cultivation of the castor oil plant.

Fair to our fellow human beings in the supply chain

Through our production facilities in Europe , we secure regular orders for family businesses, which means that people in difficult economic situations are guaranteed a secure job . In addition, we make sure that our partner companies represent our values. The positive effects include fair payment for employees, social and financial security , as well as a nice, employee-friendly working environment with respectful cooperation. We can guarantee this through our regular on-site visits and daily contact.

By working with European dealers and our cooperating companies, we ensure that the working conditions of our cooperation partners meet our standards and that no emotional, financial or physical exploitation of the workers can take place. Since we visit the companies regularly, we have direct insight into their work processes and how they deal with one another.

Our team consists of 6 employees who work in sales, marketing, sustainable development, IT, production and sales. At BREDDY'S, we work together at eye level at all levels of the company, there are flat hierarchies and the life-work balance is strongly practiced. Among other things, we employ a female employee who is solely responsible for navigating the possibilities of sustainability and challenging every decision we make along the way. We have already received a sustainability award as confirmation of this direction.

sustainability in the product

Very long product service life over many years, contrary to the fast fashion movement. Each of our processed materials is carefully selected or developed in-house with a view to high quality, functionality and long durability - even under heavy use.

Transparent supply chain in close proximity to the end consumer. BREDDY'S knows every single supplier, right down to the manufacturer of our zippers, personally and works closely with them. Product cycles take place exclusively in Europe .

Development of other fabrics that meets all possible criteria to reduce the environmental impact while delivering a product with real benefits.